Pork and Beans; Viral Marketing Weezer Style

CMM June 16th, 2008

There are three reasons why I felt compelled to write about Weezer’s new music video. First, Weezer was one of my favorite bands growing up. To this day, a handful of songs from “The Blue Album” and “Pinkerton” reside on my iPod. Some days, Weezer just makes good soundtrack music for my life.

Second, the lead rythym guitar and backing vocals is Brian Bell, a Knoxville native. I think this is very cool.

Third, the music video for “Pork and Beans” takes advantage of a very fun and promising marketing technique called viral marketing. The point of viral marketing is using word-of-mouth to grow awareness of a product or service. In this case, the goal is to raise awareness of Weezer and the new song. Much like I heard about the video from Silicon Valley Insider, hopefully someone will wander across my blog and keep sharing.

Check out the new video. It stays true to the bands fun-loving sound and spoofs some of the most popular video clips on the web. Its kind of fun to watch and see which ones you can identify, but for those of us that don’t have the time or attention span, here is a video providing a rundown of the 24 original shorts (hat tip Valleywag).

Twitter’s Learning Curve

CMM June 13th, 2008

I previously wrote about my frustration with Twitter’s growing pains. I know this is part of the start-up experience, but I was becoming frustrated by what I perceived to be Twitter’s lack of interest in solving the problem. Since blogging should be as much about the positive as the negative, I am happy to report that Twitter is taking steps to correct the problem (hat tip to Venture Beat).

First, Twitter’s chief architect has left the company. It is still speculation as to whether this was an amicable parting of the ways, but it is clear that Twitter has struggled to keep the service running in the days since his departure. As a lesson in entrepreneurship, sometimes key people have to go. This gives an opportunity for new blood to come on board with fresh perspective, energy and ideas. Maybe this is needed? Let’s face it, the simple service hasn’t really increased the robustness of its service in the 16 months I’ve been using it.

Second, Twitter has hired some mercenary software development staff form Pivotal Labs. Not to get the techno-geeks too excited, but this is like hiring the A-Team of software writing. On the down side, this is a mercenary team. Once the work is done, Hanibal and company collect big paychecks, enjoy a cigar, and move on to the next project. Let’s hope Twitter has someone to learn the new architecture and help it evolve with future needs.

As an interesting study in developmental strategy, I think Twitter has been forced into taking these steps. First, I don’t think they have any substantial intellectual property to protect their service. Second, many big name people in the tech business have hinted at the simplicity of Twitter’s architecture and an interest in creating a rival platform. I’ve heard that those efforts are being kept in stealth mode, but this could create an interesting environment for Twitter. Given the Townhall project by Microsoft (MSFT),I wouldn’t put it past MSFT to develop something in house. Lastly, Twitter experiences competitive pressure from Google acquisition Jaiku.

Image from casualgamedesign.com.

Why I’m Not Surprised by Couch-Gate

CMM June 12th, 2008

Hat tip to Metropulse for the article “The Couch Uncovered” and to Doug at Reality Me for the post and record of events included in ”Knoxville ‘The Couch’”. Also, kudos to Michael Silence for writing the editor of the NYT.

Let me begin by saying that I am not a Knoxville native. My only Knoxville credentials are a graduate degree from UT, almost two years of residency, and actively reading Jack Neely’s Secret History articles. For the record, I’d be interested in Jack’s thoughts on “The Couch” as Knoxville’s unofficial historian. From my perspective, I wasn’t really insulted by the nickname, but maybe I don’t know any better.

That being said, there are two elements of this literary incident that do not surprise me. First, I would not be surprised by a NYT writer taking literary liberties with certain facts. In my opinion, the “gray lady” has moved away from  its 98 Pulitzer-prize-winning history as the current leadership struggles with competition from new media. When a Knoxville Tennessee native, Adolph Ochs, took management of the New York Times int he late 1800’s, he gave the paper a new slogan– “All That’s Fit to Print.” With this new mission, the gray lady took on international prominence and became a literary force. Not only did the NYT generate award-winning articles, it also utilized cutting edge technology to grow circulation and appeal to a broader audience.

Over the past few years, I’ve heard many conversations criticising the editorial and managerial decisions of the NYT. It seems the slogan today is “Anything We Want to Print.” In 2004, then NYT public editor Daniel Orkent wrote a piece that criticised a certain liberal bias in the paper. He remarked on the papers deliberate “cosmopolitan slant” towards certain social issues. To be honest, this makes sense given the location of the paper, but this bias seemed to increase over the past few years and influence other categories. The New York Times has also struggled with plagiarizm and fabrication (ahem, Couch-gate). In 2003, Jason Blair was forced to resign after his writing was found to be at fault in both.

The modern newspaper faces a much different competitive landscape than twenty years ago. Now we live in a world of 24-hour news coverage provided over the television and Internet. This news medium, probably more accurately described as opinion, entertains people with the Bill O’Reillys, Keith Obermanns, and Chris Matthews of the world. More frightening than the commenatary of these talkings heads is the fact that many people seem willing to accept their opinions as factual news. At the end of the day, newspapers and all traditional print media struggle to keep up with this “I need it now” mentality. Subscriptions have been shrinking and circulation costs have been increasing.

This brings me to the second element of this incident that doesn’t surprise me– bloggers. Blogs have cut into traditional media. Bloggers have a chip on their shoulder, similar to any upstart stuggling to get respect. Lets face it, even legitimate bloggers are the Rodney Dangerfields of the world. Brilliant writers struggle to get an income because “they just don’t get no respect.” Fortunately, we’ve seen a change in this dynamic over the past few years as many bloggers have been brought onto newspaper staffs and many newspaper writers have developed blogs. Regardless, local bloggers can be very protective of their territory, and with our cultural pride, Knoxvillians aren’t any different. If the validity of the nickname is a stretch, the writer was very naive in thinking it would be accepted as common knowledge. Now if one of the Knoxville blog community had come up with the new nickname, then it would have been different…

That being said, I’m proud of our little community for its cultural pride and sense of community. Likewise, I’m appreciative of the NYT article and the many positive things it points to in this great city (although, I could do without the “I’ll Take My Ball and Go Somewhere Else” response from the author). I was also pleased to see local newspapers and local bloggers working in tandem to unveil this mystery. Again, maybe Jack Neely will weigh in next week on the legitimacy of “The Couch?”

Of course, every notable incident involves a conspiracy theory. Maybe this whole thign was planned in advance in order to spur linking and discussion (double hat tip to Doug at Reality Me and hat tip to Glenn at Instapundit).

When Pitching a VC, Remember the KISS Principle

CMM June 11th, 2008

Pitching is the art/science of presenting your idea (see knifty picture) to interested parties. Since the audience may change with need (customers, validators, investors, employees, etc) and the need may change with maturity (seed, early, expansion, growth, etc), it is only natural that the pitch changes. Regardless of the audience, most good pitches come from a modifiable template that starts with a “hook.” The hook serves the purpose of getting the attention of the audience and should leave them wanting to hear more or ask questions.

Guy Kawasaki has a post about How to Pickup a VC. After going through 10 rather hilarious ways on how not to start a pitch, he gives the one sure fire way to do it… cut the crap and get to the chase. My military buddies call is the KISS principle– Keep It Simple, Stupid. Don’t feel obligated to demonstrate your superior knowledge or the technology’s awesomeness in the pitch. Instead, focus on the problem and your solution. Then, you can demonstrate your knowledge and preparedness  in the follow-up questions (and meetings). Think back to dating. You don’t land a date with “that girl” by using cheap pick-up lines or self-promoting. You landed that date by focusing on her interests. VC’s are the same way. Focus on their interest (see my writings on the investment profile). 

My favorite from Guy’s list… Entrepreneur says: “I’ve always wanted to be an entrepreneur.” Venture Capitalist thinks: “… and I’ve always wanted to be a professional golfer.” In my case, I’ve always wanted to be the lead guitar for a blues/soul/rock band.

TelePresence Holographic Video Conference… Are You Kidding?

CMM June 11th, 2008

Hat tip to Guy Kawasaki for pointing this out. To quote guy, “Holy cow!”

Forget the new iPhone, this has got to be the coolest thing I’ve seen in a while. Through a partnership with Cicso and Musion Systems, there is now a holygraphic communications platform called the “Cicso On-Stage TelePresence Holographic Video Conference.”

My only suggestion– hire some marketing people to come up with a better name.

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