There are three reasons why I felt compelled to write about Weezer’s new music video. First, Weezer was one of my favorite bands growing up. To this day, a handful of songs from “The Blue Album” and “Pinkerton” reside on my iPod. Some days, Weezer just makes good soundtrack music for my life.

Second, the lead rythym guitar and backing vocals is Brian Bell, a Knoxville native. I think this is very cool.

Third, the music video for “Pork and Beans” takes advantage of a very fun and promising marketing technique called viral marketing. The point of viral marketing is using word-of-mouth to grow awareness of a product or service. In this case, the goal is to raise awareness of Weezer and the new song. Much like I heard about the video from Silicon Valley Insider, hopefully someone will wander across my blog and keep sharing.

Check out the new video. It stays true to the bands fun-loving sound and spoofs some of the most popular video clips on the web. Its kind of fun to watch and see which ones you can identify, but for those of us that don’t have the time or attention span, here is a video providing a rundown of the 24 original shorts (hat tip Valleywag).