Too Funny; Ben Stiller, Jack Black, and Robert Downey Jr. on Viral Marketing
CMM June 18th, 2008
Hat tip to Sillicon Alley Insider for their article Study: Videos Live Fast, Die Young on Web.
As a promotion for their upcoming comedy Tropic Thunder (yes, the film that has received some controversial attention due to Downey’s make up enhanced portrayal of a black man), the above-mentioned trio has created a viral marketing video on YouTube. This video had me laughing out loud in the office, and I had to share it.
Not to get too analytical, but the video does a handful of things that make it a good video:
- Celebrities as off-camera people (the “Entourage” effect).
- Slapstick comedy (the ”Jackass” effect)
- Spoofs pop culture.
- Spoofs the whole idea of a viral video.
- Includes a teenage kid.
[...] viral tropic thunder [...]