Local entrepreneur, author, professor and community leader Lee Martin is at it again. This time he has moved out of the land of robotics and computer science (a realm where he found success with his last start-up, iPix) and into online retailing… with a social enterprise twist! As even more proof that he can innovate outside of mechanics and engineering, his new company Abunga.com, is a socially responsible online retailer that “empowers decency as your Family Friendly Bookstore.”

Teaming up with the family business behind Family Book Outlet ad SAS & Associates, Dr. Martin is the chairman of Abunga. Abunga sets to provide a family-value alternative to online retailers like Amazon.com. Unknown to many consumers and parents, many online retailers deal with more objectionable material than the new John Grisham novel (forgive the pun). The team at Abunga have set out to do something about it. As an added bonus, 5% of all sales go to FANs– favored Abunga nonprofits like East Tennessee Children’s Hospital and Knox Area Rescue Ministries.

Picture is of Adam Slack of Abunga’s team. For more information visit the Abunga website or the KnoxNews.com article.