Christopher Columbus School of Management
CMM November 7th, 2007
The principles of the CCSoM:
- When he set off, he didn’t know where he was going;
- When he got there, he didn’t know where he was;
- When he returned, he didn’t know where he had been.
This was from a slide in tonight’s Managing New Ventures course. I’m not much for academic humor after 12 hours of class work, but this is a nice little quip and very applicable to entrepreneurship and business development. Without a business plan and model, your great idea is little more than one of Columbus’ shifts drifting at sea. Success is not the product of luck or happen-stance. Plan, execute, assess, and repeat.
